Jindal Steel and Power Ltd. launches new creative identity- ‘Lohe se bana, Loha sa bana’
Raigarh, 16th March 2015: Jindal Steel and Power Ltd. (JSPL), India’s leading Steel and Power Company today unveiled a new creative identity for its retail brand, ‘Jindal Panther Cement’. With a strategic positioning focused on purity and strength, Jindal Cement brand unveiled a new resilient tagline- ‘Lohe se bana, Loha sa bana’. The new creative will be used across Jindal Panther Cement bags as well as other merchandises. The company organised a dealer’s meet for the unveiling with a participation of Channel Partners from the states of Chattisgarh, Odisha and Jharkhand.